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Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Responding to the different needs of customers begins with identifying different behavioral groups--but all database segmentation means to most companies is more targeted selling. When asked about her ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Understanding your audience is a core element of managing live ops. The tried and tested way to gain player insight is to organise it by traditional demographics, such as age, location, and gender.

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their market segmentation strategy for a sporting goods store ...