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Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

“In various implementations, a method includes identifying an experimental population for purposes of testing a behavior change model; applying the behavior change model to the experimental population ...

Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

ABERDEEN PROVING GROUND, Md. -- Army researchers have developed, for the first time, an analytic model to show how groups of people influence individual behavior. Technically speaking, this had never ...

Learn how Microsoft research uncovers backdoor risks in language models and introduces a practical scanner to detect tampering and strengthen AI security.

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...