Mattel has launched its first FAST channel, Barbie and Friends, via Samsung TV Plus. The Barbie and Friends channel, available on Samsung TV Plus’s dedicated Kids destination, features content ...
Mattel has inked a new deal to produce toys and games based on WBD IP, like the DC Comics characters and 'Ted Lasso.' By Alex Weprin Senior Editor The toy giant has renewed its licensing deal with ...
Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...
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