BMW logo screw repair raises concerns about DIY access and independent servicing restrictions. The company’s latest patented screw design ...

Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...

A couple of months ago, BMW dropped a new logo without much fanfare. Thanks to images shared by BMW blog, we are now able to ...

Car logos are among some of the most recognisable brand assets globally. We've written extensively about them over the years, including the many recent rebrands. So it's interesting to see the results ...

BMW has filed a patent for new fasteners that feature the brand’s distinctive 'roundel' logo as the screw head.

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At TopSpeed, William Clavey is Editor-at-Large, where he focuses on authority and exclusive content, reviews, news articles, features, and opinion pieces all while sharing his passion for everything ...

Despite the fact that its M division logo adorns seemingly every BMW model on the planet nowadays, everything from its most benign people movers to its most extreme sports cars, "M Power" remains ...

On June 28, 2024, an X user posted an image of a rusty brass badge with BMW's company name and a swastika on it. The picture stated the badge was from 1936, when the Nazi Party, which adopted the ...