This is the story of how AXE took the most mundane category benefit and the most banal advertising construct and used them to make the most talked about commercial of 2010. In the shower category, ...

When people call you short, they're really just saying the worst thing about you is that there isn't more of you. That's the profound revelation that hits a showering man in Axe's latest commercial -- ...

AXE may have gotten itself into a smelly situation. The men's grooming products company was accused of stealing content from the "Shower Thoughts" subreddit for its latest ad campaign. "AXE is jacking ...