After shifting its gaming strategy to focus more on games played on the TV, Netflix announced it’s acquiring Ready Player Me, ...

Netflix has acquired a startup that creates tools to create digital avatars that can be used across different games.

Netflix will soon let customers make their own customized gaming avatars through the acquisition of Ready Player Me, an avatar-creation platform.

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Netflix has acquired Estonia-based avatar-creation platform, Ready Player Me, to develop avatars for its subscribers to use across different games.