This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2024. Augmented reality and virtual reality are about a lot more ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The evolution of technology continues to reshape our world at a significant pace, with each ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and unlock new opportunities for personalized marketing strategies.

The curious minds at ColdFusion compare virtual reality and augmented reality and explain the differences. Understanding this distinction clarifies how immersive technologies will change entertainment ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

As virtual reality technology continues to develop, more colleges and universities are integrating it into the student experience inside and outside of the classroom. A recent survey of chief ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...