Snap Inc. created a standalone subsidiary within the company dedicated to Specs, its first consumer pair of augmented reality ...

Snap’s augmented reality glasses business will now be its own entity, with the company establishing Specs Inc. as a ...

Snap on Wednesday said its unit working on the development of augmented reality glasses is now housed under a wholly owned subsidiary named Specs Inc.

By Jaspreet Singh Jan 28 (Reuters) - Snap will create an independent subsidiary for its augmented reality smart glasses, as ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

The division has lost over $77 billion since its inception in 2020. The post Meta Lays Off Thousands of VR Workers as ...

Bhaskar Das] has been tinkering with one of Nintendo’s more obscure handhelds, the DSi. The old-school console has been given a new job as part of an augmented reality app called ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...