Apple made an important change to the way customers buy a Mac, and users appreciate it.

Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, ...

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online Store would show you a range of preconfigured options with specific processors, RAM, ...

Apple introduced a revamped online Mac configuration tool that guides buyers through fully customizing devices, signaling a ...

Just like buying a new iPhone through Apple's online store, you now select each spec of your new Mac device when purchasing ...

Apple has quietly updated the way that users buy and configure Macs on the online Apple Store, giving customers a process that's closer to buying an iPhone or iPad.

Apple updates its online store with a new Mac configurator, allowing buyers to choose color, chip, memory, storage, and ...

Apple reportedly has an exciting plan for the Mac lineup for 2026. That includes new MacBook Air and MacBook Pro refreshes, a ...

Apple has quietly updated its Apple Store website to better show Mac buyers all hardware customization options.

Apple has overhauled its online store for Macs. This "a la carte" shift, combined with dwindling stock, suggests M5 Pro and M5 Max MacBook Pros are imminent.

Apple’s services revenue hit $30B, signaling a shift to subscriptions. From Creator Studio to iWork AI, see why your Mac apps ...