Amazon is testing a new feature on its e-commerce marketplace that spotlights seller ratings in product search results. We came across the new “seller rating” feature while browsing for products on ...

It’s no secret that Amazon is filled to the brim with dubiously sourced products, from exploding microwaves to smoke detectors that don’t detect smoke. We also know that Amazon’s reviews can be a ...

Amazon is testing a feature that allows its search results to show select products it does not sell with links out to the brand’s website, the retail giant announced last week. Tapping a “See More” ...

Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded ...

New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google ...

Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and ...