How manyAmazon Prime members are there? It's one of the most vexing questions for analysts and investors alike. Amazon refuses to make those numbers public so we're left to use the best estimates of ...

According to Drive Research, 71% of all Black Friday shopping this year will take place online. In recognition of the biggest retail day of the year, we’re revisiting this story, originally published ...

In brief: With all the layoffs and introduction of ads to its video streaming service, one could easily imagine that Amazon Prime user numbers might have fallen in the US recently, but the reality is ...

Amazon Prime membership growth has reaccelerated, according to new estimates. Faster delivery and more perks lured more customers.

In the battle between Walmart+ and Amazon Prime, consumers increasingly are not choosing sides, according to a new survey by research firm PYMNTS Intelligence. The survey, conducted among 2,007 ...

Amazon is synonymous with online shopping; as of May 2024, it had a 37.6% share of the US retail e-commerce market, according to Statista, thanks in large part to its popular Amazon Prime subscription ...

Amazon stretched out its annual Prime Day sales event so that it lasted four days – twice as long as in the past – and, as a result, blew away previous sales figures. Amazon's 11th Prime Day drove ...