Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Kelly MacLean joined Amazon late last month as vice president of its ad buying platform. She previously spent more than 11 years at Meta.

Amazon (NASDAQ: AMZN) has been a poor stock to own in 2025. The stock is essentially flat for the year, which is ...

For a stock that has crushed the market historically, it's hard for investors to see Amazon's shares perform poorly.

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved ...

Samsung Ads, which is the TV advertising division of Samsung Electronics, has announced a new partnership with Amazon ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

The US company is not allowed to unilaterally change the terms of its Prime Video streaming service in Germany and send advertisements to viewers' screens and displays. The judgement by the Munich I ...