Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Kelly MacLean joined Amazon late last month as vice president of its ad buying platform. She previously spent more than 11 years at Meta.

Samsung Ads, which is the TV advertising division of Samsung Electronics, has announced a new partnership with Amazon ...

Top Amazon sellers agree that buying ads is crucial if you want to survive on the platform. I took their advice and launched my first Amazon ad campaign for my pickleball paddle brand. So far, I've ...

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...