To the average outsider, the app is a place for Gen Zs (who make up 60% of users) to try out viral dances. But it doesn’t take much to see that this barely tickles the tip of the iceberg. While ...

If you’ve ever scrolled through “cottagecore” or “witchcore” content while perusing TikTok, there’s a chance you may have stumbled upon “whimsigoth,” another trend in fashion and interior decor that’s ...