'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's ...
Ad Age

How to engage Gen Alpha on YouTube, Roblox, Snapchat and TikTok

Are you a print subscriber? Activate your account. By Mike Lacey - 1 hour 1 min ago By Tim Nudd - 1 hour 27 min ago By Garett Sloane - 5 hours 15 min ago By Jon Springer - 8 hours 45 min ago 8 hours ...

Roblox’s ‘Italian Brainrot’ Trend, Explained

Italian Brainrot has spread across TikTok, YouTube and Roblox, leading to viral hit ‘Steal a Brainrot’—but what is the ...
Marketing Dive

Roblox’s ad expansion plans include 3D portals to branded experiences

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...
Business Insider

Walmart's metaverse experiments aim to attract 'younger evangelists' from generations Z and Alpha, experts say. Others warn it may be a lot of effort for limited returns.

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.
MediaPost

Gen Alpha Stays Online: YouTube, Netflix Top List Of 'Coolest Brands'

Report by consultancy Beano Brains found the generation largely ditching toy brands for digital entertainment, snacks, and ...
Chief Marketer

Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...