'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's ...
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As Rival Roblox Looms, Fortnite Will Let Creators Sell In-Game Items

One reason that Fortnite is sharing the wealth with community developers is that its biggest competitor, Roblox, has been ...

Why Gen Alpha is looking for love and friendship in the world of gaming

Gen Alpha is learning about communication, friendship, and even getting its first taste of romance in the virtual world of ...

Roblox’s ‘Italian Brainrot’ Trend, Explained

Italian Brainrot has spread across TikTok, YouTube and Roblox, leading to viral hit ‘Steal a Brainrot’—but what is the ...
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Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...
Marketing Dive

NFL kicks off SpongeBob-themed Roblox activation in run-up to big game

The NFL has partnered with Gamefam to launch a gaming event timed to the Super Bowl that will take place across various Roblox spaces, according to information shared with Marketing Dive. The ...

Fortnite will soon let creators earn money peddling items straight from their islands, throws a tomato at Roblox by comparing cuts for good measure

Roblox has slowly (but steadily) cemented itself as one of gaming's giants, even beating Steam for concurrent users back in ...

Roblox's brainrot game is caught in a legal snafu that's got fans freaking out

A legal dispute between Steal a Brainrot's creators and the originator of a popular brainrot character has riled fans ...