Determining what’s appropriate to automate and where to draw boundaries isn’t a technical decision — it’s a leadership one.

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

AI has changed marketing in a real way by helping teams to create content faster, but speed alone doesn’t equal readiness.

Savvy apartment marketers already use AI as a valuable tool to not only create killer content that differentiates their communities from the competition but also to handle data analysis and automate ...

Over the last two years, marketers have been bombarded with sudden news about launched AI models and subsequent updates. The buzz has captured marketers’ imagination, encouraging them to explore how ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands can harness AI, ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...