AMC Entertainment (NYSE:AMC) will play even more commercials in its theaters before the start of each movie, according to a Bloomberg report from Tuesday. The move by the company is expected to add ...

(CNN) — Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early ...

Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

AMC Entertainment Holdings Inc (NYSE:AMC) on Tuesday reached an agreement with National CineMedia Inc to run more advertising in its theaters. From July 1, AMC theater screens will feature a "platinum ...

Many famous actors have spoken out against the deal, but no one has been quite as loud as Oscar-winner and activist Jane Fonda. The 87-year-old star took to social media to spoof Nicole Kidman's ...

Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this month it would be putting more regular advertisements ahead of movie screenings ...

AMC Theaters will show ads during the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's US ...

AMC Theaters is giving moviegoers a more transparent heads-up that your film might not start until half an hour after the listed showtime. The chain recently updated its website to reflect that ...