In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...

View post: Amazon Has a 'Reliable' Car Battery Tester on Sale for 50% Off 17 – 1958 Edsel Citation in Colorado junkyard – photo by Murilee Martin 35 – 1958 Edsel Citation in Colorado junkyard – photo ...

When’s the last time you’ve seen an Edsel in person (if ever)? If you say, ‘Last week’ and point at your uncle, flip the page so we’re on the same page - that’s not what this is all about. I’m talking ...

Had Edsel survived longer than three model years, we’d be savoring birthday cake topped with 60 candles on September 4. That’s the day, in 1957, when Americans got their first look at the highly ...

It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to ...